Tax risks in marketing
Influencers, tax and social contributions – companies advertising through them shouldn’t underestimate the risk either
The tax authorities have currently got their sights on influencers – will this be followed by a second wave, with the focus moving from the influencers to the companies they collaborate with? Is your company prepared for this second wave and does your influencer marketing comply with tax and social insurance requirements? It can be expected that sponsoring and incentives will again also be closely examined.
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14 min read
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29 Aug 2025